In general, visual information is easier to digest and recall than written information. This makes using a visual format to communicate and engage with prospective customers, a more tangible and efficient alternative to the standard brochures.
AR can create interactive brochures featuring triggers on key points on the interface. The key points allows users access to envisage key sections of the product (e.g. car, house, clothing, paint) or service (e.g. training, repairs, information) as you talk them through the selected content.
- An exciting reality is that AR applications can become the backbone of the education industry. “Apps” are being developed with embed text, images, and videos, as well as real–world curriculums.
- Printing and advertising industries are also developing apps to display digital content, on top of real world magazines.
- With the help of AR, travelers can access real-time information of historical places just by pointing their camera viewfinder to certain subjects.
- Location based AR apps, are a major form of AR apps. Users can access information about places, nearest to the relevant current location. They can get information about places and make decisions, based on user reviews.