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What are the trends for marketing videos in 2024?

Jan 30, 2024

What are the trends for marketing videos in 2024? First off, we all know that social media is the king of the internet these days, so it's no surprise that it's a key platform for marketing videos. But here's the thing - with everyone and their grandma trying to make a viral video, it's getting harder and harder to stand out in the crowd. That's where consistency comes into play. Being consistent with your video content, both in terms of tone and messaging, can help you build a loyal following and cut through the noise.

What are the statistics telling us about online video?

Now, let's talk numbers for a minute. Video effectiveness statistics have shown time and again that videos are a powerful tool for capturing and engaging audiences. So, if you're not already incorporating videos into your marketing strategy, I don't know what you're waiting for! Seriously though, videos have the ability to tell a story, evoke emotions, and ultimately drive action. And with the rise of AI technology, marketers have even more tools at their disposal to create personalized and targeted videos.

Then there is the noise on social media platforms!

But let's not forget the challenges that marketers face. With so many videos vying for attention, it's tough to figure out how to stand out from the crowd. Well, there's no one-size-fits-all answer, but thinking outside the box and experimenting with different formats and styles can help you grab your audience's attention. And, of course, always keep an eye on what's working. Pay attention to the trends and insights in your industry and adapt your video strategy accordingly. Suppose you need more help with your video marketing strategies. In that case, we are an award-winning video production company in Bloemfontein that operates on a global scale, ready to help you with a video marketing strategy that helps you grow your business with hassle-free marketing that works.